pr-echo.de | Ludger Bals takes the helm of sales at travel data specialist NP4

The Darmstadt-based travel data systems provider NP4 is strengthening its sales team: as of September 1, 2013, Ludger Bals will be responsible for driving sales development and customer management as Senior Director Business Development. The newly created role focuses on intensifying the quality of customer support and customer proximity, identifying innovative products, and increasing market awareness of NP4 solutions.